I am a South African living in London. I am writing to share something of our culture with you today - a culture which you have clearly misunderstood. If you are to be successful in the South African market, you'll need the right tools with which to fight your battles - of which there are many in my country, as I'm sure you'll agree. In fact, a recent study suggests that the genocide in Sudan and the invasions of Iraq and Afganhistan are mere extras on the world's stage when compared with the charismatic lead, the violence crisis in South Africa. This lead is getting so much tabloid attention that even Angelina Jolie has reportedly scheduled a visit to SA to showcase the plight of middle class citizen crime. (Aside: she could be a good marketing angle for you - imagine her 57 children all wearing your stab proof vests! Plus you know she has a knife collection, so they could test the vests' effectiveness at a press conference).
Now, it's not your business per se that I think is the issue. After all, you're obviously a bunch of young entrepreneurs who smoke a lot of crack, and on one of your trips to the land of WTF Am I Doing you spotted a gap in the market and decided to capitalise on it. Fair play to you - I've heard it's quite difficult not to shit your pants when smoking crack, let alone come up with a workable idea. The real issue is that you obviously have no idea what you're dealing with. Please imagine now that you are a vest-wearing visitor during the World Cup, and follow these ground rules to help you improve your business model:
1. In the UK, you have knife crime. In South Africa, we are not pussies. We have guns and we use them.
2. Sewing team colours and/or badges onto your Protektorvest will increase your chances of being attacked by 100%. Even those petty criminals who eschew violence cannot be held responsible for their reactions when they see the symbol of St George. This is akin to baiting a bull, and you know what happens when the matador is gored to death? Nothing - it is perfectly legal.
2a. If you ignore the strong advisory above and are grievously wounded in a resultant attack, do not expect assistance from our government. Remember, we are a lawless nation of gun toting savages, lead in part by the guy from the ANC who frequently incites the masses to 'kill for Zuma'. Prosecution is a dirty word.
3. Your proposed delivery of the vests presents a problem. You should know that in Africa we have no Royal Mail - indeed, the only recognised seal bestowed upon our postal service is that of possession being nine tenths of the law. In other words, don't expect your vests to make their destinations. In all likelihood, they will end up being worn by the criminals you wish to foil, meaning your only option would be to swiftly despatch AK47s to combat your attackers (note: these have been known to kill their owners when said owners are ignorant dipshits, so you might want to seek legal advice before proceeding).
4. I'm confused by the ambiguity of your marketing slogan, Protect and Connect. Protect and Connect your fist with your attacker's face? Protect and Connect with the other fist swinging Brits at the game? Protect and connect with your attacker on a spiritual level and in doing so promote world peace (if so, compliments on the marvellous paradox)? You definitely need clarity. I would suggest this: Protect the Defect. It's ok to be the face of bad genetics, it's out of your control.
Anyway, I sincerely hope that I have been of service to you today. I wish you the best of luck in your business venture, and I hope you don't mind that I blind copied in the violently left wing members of the ANC to this e-mail. It's important for all of us to promote the Freedom of Information Act.
All the best, and remember to clean out that crack pipe.